Toni Federico is a freelance illustrator based in Kansas, who specializes in Food and Drink Illustration.

Biography

Toni Federico is a digital food illustrator, surface designer, and podcaster based in Kansas. Her artwork has adorned the halls of the Wichita Art Museum, Wilson K. Cadman Art Gallery, City Arts, and InterUrban Art House, among others. She has also been featured in Uppercase Magazine, Sketch Design Repeat, Kit, Elephant Journal, Writer’s Digest, and The Mighty as well as appearing on Good Day Kansas. In her practice, Owl Medicine Designs, she's been delighted to work with brands such as Greatness Vodka, Nubian Hair Collection, and N'Credibly Sweet Gourmet Treats. Toni also co-hosts the Two Cranky Creatives podcast and the Graphics Gang Patreon with her creative partner, Carrie Cantwell.

Toni holds a Masters of Fine Arts, a Masters of Business Administration, and is a certified Project Management Professional. She is also a proud member of Illustrators for Hire and the Freelance Surface Designers Directory.

Experience

Toni has over 30 years of experience as a graphic designer and illustrator, specializing in various areas of expertise, which include designing books, websites, infographics, and branding, as well as illustrating greeting cards, wallpaper, textiles, and, of course, food and drinks.

Expertise and Authority

Toni has worked with hundreds of clients over the years, providing brand identities and packaging, custom lettering and illustrations, seamless repeat patterns, book cover design, and illustrated recipes.

Food & drink as creative content

As a freelancer who specializes in food and beverage illustration, Toni has created illustrations that serve a variety of purposes for her clients, including:

Packaging Design
Editorial & Publishing for magazines, cookbooks, etc.
Restaurant Branding & Menus
Advertising & Social Media Content
Merchandise & Home Goods
Event Marketing & Packaging

creative process

Toni's creative process starts with a good conversation—digging into ideas, goals, and the overall tone desired. From there, it’s a collaborative journey: sketching, refining, illustrating, and tweaking until the final piece is complete and reflects her client's vision.

"I needed to upgrade our logo. Now I know the importance of human expertise instead of an app logo. She educated me and asked questions about our brand’s story. All the more, she is a powerhouse in design. One session helped match the perfect design to our brand identity."

– Noelle Brown, Exec. Director, Put It In A Poem

download my tear sheet

CONTACT TONI

clients

Greatness Vodka
N'Credibly Sweet Gourmet Treats
Nubian Hair Collection
Queer Beers ICT
Alternative Gifts International
The Black Heart Association
Finishing School for Modern Women
Vanntastic Solutions
Put It In A Poem
Lotus Property Tax Consultants
Quiet Storm Services
Eric Shumaker Guitar

testimonials & trust

“I can’t imagine anyone else creating my graphics. The style and aesthetics of my popcorn packaging still make me feel alive—it’s the perfect fit for my brand. Toni was incredibly patient and professional, ensuring every design was flawless. I was not only impressed by the quality of work but also by the impact it had on my brand, boosting both sales and visibility.”

– Nicole Williams, Owner,

N'Credibly Sweet Gourmet Treats

"When I reached out to Toni to design the artwork for my hair business, I didn’t give her many specific details—just a vibrant color scheme and the desire for something that felt warm and welcoming. She intuitively understood exactly what I needed. Her execution was nothing short of amazing. The final design perfectly captured the energy and essence that my brand needed. Since using her artwork, I’ve received so many compliments on my branding—it’s helped attract the right attention and really set the tone for my business. Toni has a true gift for turning vague ideas into powerful, eye-catching visuals. I couldn’t be happier with the result!"

– Enjali Lewis, Owner, Nubian Hair Collection

"Collaborating with Owl Medicine on the Being Wichita Women book cover was a priceless experience! Toni helped me understand the psychology and process behind creating a book cover that will truly resonate with our audience while embodying the core aspects of the book content."

– Danielle Ramierez, CEO, Quiet Storm Services